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| Hottest Topics |
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| Knowledge Updating |
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Latest Marketing Concepts |
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| Books (1.620 Viewing) |
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The threads feature information, discussions, reviews, and commentaries on newly released marketing books in print or audio version. They include books on strategy, marketing organization, sales, brand, marketing communications, service, customer loyalty, product, pricing, distribution, and market research. Discussions about special corporate books that contain marketing case studies on certain companies are welcome. Fiction (even if it contains brand placement) is not allowed. No discussions on novels, etc. This section is perfect for marketing book lovers.
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Kisah Pertarungan Dua Raksasa Elektronik
by Bembi Dwi Indrio M
Mon Aug 25, 2008 12:02:43 PM
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| Articles (1.172 Viewing) |
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The threads feature information, discussions, reviews, and commentaries on newly released marketing articles in print or online version. They include articles on strategy, marketing organization, sales, brand, marketing communications, service, customer loyalty, product, pricing, distribution, and market research. Discussions on marketing articles from Harvard Business Review, Business 2.0, Fortune, Economist, Wired News, Globe Asia, SWA, Mix, Bisnis Indonesia, among others, are welcome. Marketers who enjoy light readings will love this section.
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iPhone nano
by Bembi Dwi Indrio M
Wed Aug 06, 2008 03:24:10 PM
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| Journals and Whitepapers (2.171 Viewing) |
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The threads feature information, discussions, reviews, and commentaries on newly released marketing journals and whitepapers. Writings that are heavier in content than articles should be posted and discussed here. Latest academic journals such as Journal of Marketing and business journals such as McKinsey Quarterly shall be explored here. Only journals and whitepapers on strategy, marketing organization, sales, brand, marketing communications, service, customer loyalty, product, pricing, distribution, and market research are allowed. Marketing champions looking for hard-core references are welcome to join.
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P&G’s Innovation Culture
by Dicky Darmali
Thu Nov 06, 2008 04:12:06 PM
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Marketing Best Practices |
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| Marketing Research (1.607 Viewing) |
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Discussions on the latest development of market research methodology are the focus of this section. The threads also facilitate exchange of insights and experiences related to market research from experts and users. It is open to everyone who believes that high quality research improves the way businesses make decisions. Market research findings that are available for public can be shared here. Hard-selling of market research services and reports is not allowed.
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Tentang Science dan Marketing
by Hasanuddin
Wed Jul 02, 2008 01:44:07 PM
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| Product & Pricing Management (1.797 Viewing) |
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Best practices and case studies on new product launch and pricing, how to play along or avoid the price war, and product management across lifecycle will be explored here. Latest happenings related to product launch and price war can be posted here. Reviews and commentaries on new products and their pricing are welcome. Hard-selling of products are is allowed.
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Produk Masstige
by Catur Puji Waluyo
Tue Jun 24, 2008 02:22:49 PM
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| Loyalty Management (1.946 Viewing) |
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This section discusses best practices in loyalty programs and other (non-communications) campaigns used to grow a business's revenues and profits by improving retention among its customers. Latest happenings or offerings related to loyalty and retention in banking, retail, and other industries can be posted here. Share your expertise and experience on loyalty management here.
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Locking Loyalty
by Lukas
Thu Aug 14, 2008 01:18:24 PM
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| Service Management (1.187 Viewing) |
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Customer service and customer relationship management are two main topics of this section, among others. Reviews and commentaries to the best practices in service management across industries providing either services or service-bundled products can be posted here. Share your experience on service management here.
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Does service really matter? A look at the banking industry.
by Philip Ardi
Fri Jul 18, 2008 06:24:58 PM
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| Sales Management (1.029 Viewing) |
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Best practices in sales systems (territory management, sales force performance measurement, and incentive systems), sales management, and salesmanship will be explored here. They include practices in B2B environment, trade marketing, and network marketing. Latest happenings in the area of sales can also be posted here. Sharing of sales-related experiences is welcome.
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Smart Selling
by Catur Puji Waluyo
Tue Jun 24, 2008 02:01:58 PM
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| Channel / Distribution Management (1.079 Viewing) |
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Planning distribution strategy, managing and activating channel partners, and designing channel compensation are among the topics in this section. Latest best practices in channel/distribution for consumer and industrial goods can be posted here. Sharing of experiences in managing channel/distribution in urban/rural area, Java/Outside Java is welcome.
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Komunitas = Kredibilitas
by Catur Puji Waluyo
Tue Jun 24, 2008 02:10:56 PM
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| Branding Advertising Communication (1.381 Viewing) |
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This section is dedicated to marketers interested in brand building from all aspects: from brand strategy to advertising to logo design. Best practices in conventional communications such as advertising and public relations as well as the non-conventional ones such as community building and word-of-mouth marketing can be posted here.
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Brand in the Hand
by Atajudin
Wed Aug 20, 2008 11:17:25 AM
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| Strategic Marketing (1.397 Viewing) |
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This section discusses the strategic marketing best practices in areas such as international marketing, new market entry, mergers and acquisitions, and marketing organization. Best practices in aligning and integrating multiple marketing elements (sales, brand, service, etc) should be posted here. Topics that cover only one marketing element should be posted in the respective section.
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Ekspansif di Tengah Krisis ala AirAsia
by Bembi Dwi Indrio M
Fri Aug 01, 2008 10:02:11 AM
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| Ethics in Marketing (1.767 Viewing) |
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Ethics in business are an important topic today. Issues such as price fixing, under-the-table kickbacks, and other shady practices continue to fill local and or international media. Frequent cases, such as the CEO/Director of a firm arrested by KPK for bribing government officials, create the perception that often Sellers are unethical.
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AMERIKA SERIKAT BIARKAN CHEVRON BEROPERASI DI MYANMAR
by I Hubert Widiastono
Thu Aug 28, 2008 04:37:48 PM
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| New Wave Marketing (408 Viewing) |
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When customers want to be treated as individuals, marketers must apply a more human marketing practice. This marketing practice is more open and engages with customers horizontally, experientially, communally, and optimizing technology platforms such as internet and mobile devices. This is needed to create a connected, catalyzed, and civilized market. Companies must pick up this challenge if they want to be a front runner in the competition. Any ideas on this “New Wave Marketing” can be discussed here.
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Web 2.0, Gelombang Baru di Dunia Internet
by Atajudin
Mon Jul 21, 2008 06:04:18 PM
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| Professional Networking |
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Business / Collaboration Opportunities |
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Website para Members
by Lukas
Tue Mar 04, 2008 07:51:55 PM
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Marketing Yourself |
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Plafon Plastik
by Hansen
Tue May 13, 2008 07:06:30 PM
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